Scope the decision
Define the entity, market, primary question and boundaries before gathering evidence.
How we review
A verdict is only as useful as the evidence behind it.
Our process is designed to make the reasoning traceable, the limitations visible and the commercial boundary explicit.
Decision brief
Retain source evidence
Collect approved official pages, policies and other permitted sources with check dates.
Map fit and trade-offs
Separate documented facts from buyer-context hypotheses, then preserve meaningful drawbacks.
Apply quality gates
Check citations, unsupported claims, risk language, decision value and commercial boundaries.
Human approval
A review remains unpublished until an authorized editor approves its immutable revision.
Monitor and update
Material changes create a new revision, new evidence check and visible update date.
Evidence hierarchy
What can support a factual claim
- Official product and brand documentation
- Published warranty, return and pricing terms
- Approved regulatory and authoritative sources
- Retained, dated source snapshots
What cannot determine a verdict
Signals are not facts
- Paid-search performance
- Affiliate conversion data
- Unverified social comments
- Commercial preference or placement requests
Research boundary
Source-based reviews do not pretend to be lab tests.
When we have not physically tested a product, we say so. When aggregate audience signals help organize scenarios or objections, those signals remain separate from evidence used for factual claims.
Read the editorial policy